After selling Blue Microphones in 2013, I wanted to take some time off and analyze what had transpired in the industry over the last few decades. While driving one night with Martins, he raised the question of “What’s next?”
I responded that frankly, I didn’t know.
We spoke about the last 18 years of building a microphone company, and what we learned. We realized that if we were to start from scratch today, we could create a new company—and a new microphone product line—far more efficiently.
We were so inspired from our conversation we did exactly that.
Even better, we also realized “what’s next.” Having been involved in creative endeavors my whole life, I know when something is working and when it’s not. I truly felt we had “lighting in a bottle” and we needed to harness it.
Our first thought was to put a new company together with our new designs. While this was starting to come together, my friend Craig Anderton totally understood where we wanted to go with this new venture and introduced me to Henry Juszkiewicz, the CEO of Gibson Brands. In our meeting, I discovered Henry’s passion and respect for the creative process, and a shared philosophy of easy-to-use product design.
We didn’t want to fall prey to what I call “remote control syndrome.” Most of us would just like to come home from a hard day’s work and if we want to watch TV, it should be simple: volume, channel change, mute, on and off. Instead, we’re inundated with options we never use (although we might if they were easier to navigate). I wanted our microphone designs to be plug-and-play; anything complex should be under the hood.
Martins and I never had the chance to play in such a large arena before—certainly not the type that Gibson Brands could offer us. Because of this environment, coupled with the knowledge of what we had been through and the possibility of reaching so many more new users, we welcomed the opportunity to build a division for Gibson Brands that would do us and the company proud.
That result is that today, we are part of Neat Microphones.